The majority of Graphic Designer will probably tell you that a self-branding project is extremely difficult. I’ve been told that most go elsewhere and ask for someone else to design it. I could relate and found this one of the most difficult projects and my few years of design. At the point of its creation, I was fascinated with lettering and calligraphy. The elegance and femininity of a typography logo which is created using calligraphy really appealed to me. But I wanted to adapt this to represent my creativity and thus began the practice of hand lettering and morphing type using illustrator. This was the result of hours of experimentation.