Travel Bliss

The idea was to create a piece of branding and stationery for an upmarket travel company.

I initially decided to research planes and different angles on the plane along with the idea of using the plane wings and tried introducing that into the design of the logo, this being applied turned the logo into a compass, plane, hybrid which worked well if designed for a corporate company. I ran back to the drawing board to some previous sketches and decided to go with something quite fluid including a dolphin to produce this sense of freedom.

This was the result of the brief: