THIS WAS A COLLEGE PROJECT.
Welsh Lady is a current preserves company based in Wales. They required a reform of their brand and detailed that it must be professional and traditional with a hint of the Welsh Lady roots.
The type takes influence from the castle situated within Wales giving a historic view of the logo. It also uses a small vector, the Welsh Lady hat which is iconic for the Welsh public. The colour scheme also took inspiration from the Welsh flag and the countries national colours.